Role of Media in Society
Role of Media in society:
The word ‘media’ is derived from the word medium, signifying mode or carrier. Media is intended to reach and address a large target group or audience. The word was first used in respect of books and newspapers
Print media and with the advent of technology, media now encompasses television, movies, radio and internet. In today’s world, media becomes as essential as our daily needs. Media of today is playing an outstanding role in creating and shaping of public opinion and strengthening of society.
Media is the sword arm of democracy. Media acts as watchdog to protect public interest against malpractice and create public awareness. Today when politicians are taking full advantage of their positions, an evil nexus of mafia and crime syndicate is making the life of the common man miserable, taxpayer’s money is siphoned out for the personal gain of the influential and ordinary people are a most spectator media has a grater responsibilit.
Different types of media networks
1. Print media
2. Television media
3. Cell phones
1. Print Media: It is through the newspaper, books, and magazines in this they give information about music, movies, and current affairs once a day.
2. Television: It also gives the same about news and entertainment. But here some the significant difference this television gives 24/7 news, entertainment like music, movies, ads, and latest gossips. By switching the channels you can watch whatever they show if you get bored.
3. Cellphone: Cellphone media became a crucial and important part of everyone’s life this cellphone media is way better than printed and tv media. With a cell phone, the news and information about movies, music, latest gadgets will be updated every second and you can watch and listen anywhere by carrying in your pocket. And you can ignore whatever you don’t like unlike tv hear you can watch your interested programs, by searching in a browser’s and had privacy for your program and most importantly, you can share your thoughts, photos, videos of you and your friends with their permission.
Purpose of Media
The purpose of a media is to give information about current news, gossips, Fashion, and the latest gadgets in the marketplace of the people. The role of a media has to be one way trading and marketing of products, and prejudices. It gives geographical knowledge about how people divided. The media claimed to be governed by righteousness and equity for the common man to the rich man.
Importance of Social Media:
Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Websites and applications dedicated to forums, microblogging, social networking, social bookmarking, social curation, and wikis are among the different types of social media.
Effects of Media on society:
The media influences so many people’s behaviour nowadays. Information can be spread after a few clicks of a button, whether it is true, false, speculation or gossip. This can affect relationships in various ways, be it between celebrities and ordinary people or between celebrities themselves and their loved ones. The media can manipulate, influence, persuade and pressurise society, along with even controlling the world at times in both positive and negative ways; mentally, physically and emotionally.
Influence of a media on today’s society
Society is influenced by media in so many ways. It is the media for the masses that helps them to get information about a lot of things and also form opinions and make a judgment regarding various issues. It is the media, which keep people updated and informed about what is happening around them and the world that everyone draws something from it.
Media is considered as “mirror” of the modern society, infect, it is the media which shapes our lives.
It takes discipline not to let social media steal your time.
Media has had a bad effect on a generation, mainly because youth is strongly influenced by media teenagers and children are intended to follow their people, who are recognized and follow what they do to get noticed. Sometimes they focus bad part of a media, and influence to do it. However, many did the crime by following media:
Whoever controls the media, controls the mind.
The media affects people’s perspective. Too much intervention of media in everything is a matter of concern. Media can be considered as “watchdog” of political democracy.
Control of a media on society
But this becomes a drug to this generation because social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo or update your status, you are contributing to your own digital footprint and personal brand.
Impact of fake news through media
In media world it had a positive and negative sides because as it had an influence over generations from ages, some fake news make a special impact over the society to make crimes and make people react fast to the issue without thinking once, in this social media like facebook, twitter, WhatsApp plays a major role recently in India one fake news made village people kill one innocent person and injured friends of that person. Fake news is a big thing in the field of Social Media Journalism. Fake news can be as simple has spread misinformation.or as dangerous as smearing hateful propaganda.
Media in our hands
In today’s world, the media’s the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that’s power. Because they control the minds of the masses.
So it’s in the hands of the people to take control of their minds. And decide what is correct. For this social media is the ultimate equalizer. It gives a voice and platform to anyone willing to engage.
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